Our film is targeting people who are15-25 years old students/working people of mainly African/Black race, both genders because this is said to be the average age of gangster/crime fans. This age group will be the secondary target as well and will be well challenging for us to attract. The reason for settling to this age group would be the genre of the film as it only appeals to younger generation. However we expect a wider audience in terms of the plot we have and also we depend a lot on mouth publicity. Our film will be classified as a 15+ certificate, affecting the young teenagers. The target would be attract both gender as I came to know women are also interested in gangster movies and some may even come to experience the crime scenes.
The type of people we are looking for are those who are a bit rough, free and careless in their lives, aggressive and who experiences the darker side of life, also who generally have a taste for gangster/crime films. We feel that they can make this film a big success as they can really get involved in the film, expressing their feelings and challenging their minds.
Gangster films are easier to make as it doesn’t require an awful lot of location- fly to a different country. However placement of the camera and the lighting are few of the important things that you may need to consider when making a gangster/crime film- take it from my experience. As I am a fan of gangster movies, I know the essence that we may need to add in order for our film to click to the audience. I also think people who generally got a taste for these movies would love our film and be well satisfied. Along with the lighting and camera placement, I also feel the visuals and sound are going to get your heartbeat higher and keep you tightened in the jaws of action.
The theme of the story will be lives in the streets, especially in a black livelihood, and by doing this we have innovation and thus giving it a Unique Selling Point. We researched films revolving around similar themes but could only find a few. Now that we found a few, we started to look at them in depth, so we could emulate them to our film. We considered the importance of the issue and how they handled it.
Although gangster is not a recognisable genre, we’ve classified our film to be crime genre too which makes it highly profitable:
Being both gangster and crime genre (cross- over), “Snitch” targets more audience, being a crime film is more likely to attract a wide range of audience and is the third most popular genre according the poll result above.
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